Communications and Marketing Manager
Part-Time (20 hours per week)
Location: Greensboro, NC
Supervisor: Executive Director
Application Deadline: Open until filled
Apply: Indeed.com (https://indeedhi.re/37py5pP)

Summary

The Choral Arts Collective seeks a Communications and Marketing Manager to promote our vision of community that celebrates excellence, diversity, and lifelong participation in choral music. We are looking for an enthusiastic, creative, and self-motivated individual with a passion for the arts, a strong commitment to teamwork, and the ability to communicate effectively with a variety of constituencies across multiple platforms, especially social media and other digital avenues.

The Communications and Marketing Manager reports to and works closely with the Executive Director to develop relationships with potential and current audience members, students, patrons, funders and media through the development and execution of multi-layered communications, marketing, and publicity strategies. This position will be responsible for producing messaging and content for a wide range of audiences and formats, including social media, websites, press releases, broadcast and print advertising, annual reports, and electronic newsletters. They will also assist with various Choral Arts Collective events, interacting with participants and patrons. Strong written, oral, and interpersonal communications skills are essential.

This position will play a key role in achieving two of our primary strategic plan objectives: establishing a unified brand identity for The Choral Arts Collective and expanding participation and engagement to fully reflect the community in which we live.

Primary Responsibilities

Content Creation & Oversight

• Build broad public awareness of, brand identification with, and support for The Choral Arts Collective, developing and managing integrated branding for The Choral Arts Collective, its ensembles (Bel Canto Company, Greensboro Youth Chorus, and Gate City Voices), and programming
  • Coordinate and manage current social media accounts and leverage new channels, develop and publish content, and increase engagement with Choral Arts Collective digital content
  • Manage Choral Arts Collective websites, creating an integrated and coordinated web presence across organization domains
  • Develop content, write and edit copy, and manage placement for Choral Arts Collective publicity and marketing materials, including advertising campaigns that incorporate print and broadcast media, direct mail, social media, video, and other digital content; concert materials such as playbills and program notes; and other communications such as press releases, brochures, annual reports, and fundraising collateral
  • Design and/or work with third party contractors to create graphics, layouts, video, and other content as needed

Community Relations

• Serve as a point of contact for Choral Arts Collective sponsorship and donor programs, including confirming contracts, collecting advertiser materials, ensuring recognition, and implementing accurate tracking systems
  • Develop and maintain strong relationships with media, journalists, editors, and influencers
  • Contribute to the execution of Choral Arts Collective events, such as concerts and fundraisers, including customer service, ticket sales, and other on-site responsibilities as assigned

Data, Strategy, and Analysis

• Ensure that The Choral Arts Collective marketing and communications plans are designed and implemented in accordance with our vision, mission, and strategic plan, and that they are effective in driving participation to meet associated strategic and revenue goals
  • Assist in growing Choral Arts Collective contact lists and coordinating data between Choral Arts Collective’s CRM database and commercial email marketing provider
  • Collect and analyze statistics on digital engagement and traditional marketing channels and make recommendations for maximizing ROI and community engagement

This position description is not intended to be all-inclusive, and the incumbent may be assigned other related duties as necessary.

Qualifications

• Associate Degree or equivalent experience and/or training in marketing, communications, arts, arts management, creative writing, graphic design, or other position-related fields, providing a strong foundation in the skills necessary to fulfill position responsibilities
• Excellent written and oral communication skills with the ability to tell stories, write persuasively, and communicate with varied constituencies
• Training and/or experience in content creation and marketing through social media and other digital platforms
• Strong organizational skills to plan, manage competing priorities, track and meet deadlines, maintain records systems, and execute a variety of tasks and responsibilities
• Proficient with Microsoft Office and comfortable learning new software and technology
• Ability to work independently and to collaborate effectively with colleagues
• A positive attitude, a willingness to learn, a passion for the arts, and a respect for differences of race, ethnicity, age, gender identity and expression, sexual orientation, religion, ability, and socio-economic circumstances

Preferred Qualifications

• Proficiency creating and editing content with Adobe Creative Suite
• Familiarity with website content management systems (i.e. WordPress)

Compensation and Benefits

• Salary range: $18,000 – $22,000 per year depending on qualifications/experience
• Paid time off
• Paid holidays
• Flexible schedule (20 hours per week)
• Optional hybrid work model

The Choral Arts Collective is an equal opportunity employer.

About The Choral Arts Collective

The vision of The Choral Arts Collective is a community that celebrates excellence, diversity, and lifelong participation in choral music. Building on nearly 40 years as pillars of the Greensboro performing arts community, The Collective was established in 2021 through the merger of Bel Canto Company and Greensboro Youth Chorus. It was formed out of the shared desire of the two non-profits to build an intergenerational and equitable choral organization serving the Piedmont and beyond. We believe that providing excellent choral programming – ranging from music education to professional concerts – creates accessible and lifelong sources of enjoyment, fulfillment, and artistic expression for all, regardless of age, education, experience, or background.

Our mission is simple: to create engaging, inclusive, and entertaining choral experiences. Currently, The Choral Arts Collective includes three ensembles to carry out our mission:

Bel Canto Company
Founded in 1982, Bel Canto Company is a vocal ensemble of professional musicians, long recognized as the Triad’s premier choir.

Greensboro Youth Chorus
Founded in 1987, Greensboro Youth Chorus is comprised of three different choirs for students in grades 2 through 12, dedicated to teaching music and life skills through choral performance.

Gate City Voices
Founded in 2022, Gate City Voices is a new opportunity for community singers in search of distinctive performance opportunities to sing exciting, largescale repertoire with Bel Canto Company.

www.choralartscollective.org | www.belcantocompany.com | www.greensboroyouthchorus.org

Application Procedure

Interested applicants should submit a cover letter and either a current resume or a Choral Arts Collective Employment Application via Indeed.com (https://indeedhi.re/37py5pP)

Candidates who are invited for an interview will be asked to provide a writing sample.